The first Initial steps of website designing, everybody has the thought of what your domain name will be. You have to choose a memorable name, one that is catchy and maybe one that uses an existing word associated with your company. People remember domain names and this is what is primarily used when they are in search for a website.
If you already have a company name then it is better registering your domain name as your company name. For instance if your company is called joeys biscuit club you will want it as www.joeysbiscuitclub.com etc. And not joeys biscuits as the search engines will get confused and could categorise your site as a grocery retailer and not a club.
If you don’t have a company name think of something associated with your company. In some cases websites have used short but catchy names like yahoo and Google. These have proved to be large household names and are widely used across the globe.